Why Businesses Use Animated Explainer Videos
- Allan Weck
- Mar 8, 2023
- 2 min read
Animated explainer videos are a unique way to introduce your business to new customers. In just a minute or less you can develop brand awareness and spark interest in your services or products!
By working with a professional video marketing company that creates custom explainer clips, you can give viewers a clear sense of what your company stands for, who it serves, and why they should work with you.
Here are three reasons to start using explainer videos in your organization:
Boost Conversation Rates
Statistically speaking, most readers divert their attention after about eight
seconds. Your audience craves captivating content that will keep them
engaged from beginning to end – which is exactly what an explainer video
can do. As such, you can attract a larger audience and increase your chances
of turning viewers into customers.
Just take a look at DropBox – they increased conversion by 10% just by
implementing an explainer video into their marketing stack.
Rank Higher in Google Search Results Having video content on your website is a great way to get your company on the first page of Google search results. Research shows that Google prioritizes YouTube video content over competing video platforms to drive users to YouTube. By uploading an explainer video to your organization’s YouTube and website, some of that traffic will also be directed to you.
Build Lasting Relationships with Viewers Viewers retain 95% of the information they learn from a video compared to only 10% from reading text! You can quickly grow a community of like- minded people who are passionate about your business when you use explainer videos simply because they will remember you. This is a powerful way for your organization to rise above the competition and become a wild success.
Explainer Videos by Purely Imagined At Purely Imagined, we create unique marketing solutions for our clients through a strong understanding of emerging technologies and techniques. Contact us today to learn how we can help grow your business with a fun, informative explainer video.
