The Benefits Of Using A Video Sales Letter

Are you looking for a quick and repeatable way to give the perfect sales pitch for your product or service? Video Sales Letters (VSL) use voiceovers, animation, infographics, and music to make the benefits offering clear and persuade viewers to take a desired action at the end.

The primary purpose of a VSL is to be available to people interested in your services at any time, ensuring your message is always delivered the way you intend. Positioned prominently on your website, a VSL can immediately convey what your business offers, address potential customer concerns, and highlight the unique advantages of your product or service, all in around 1 minute. VSLs also reinforce your value proposition to returning website visitors, and before or after meetings. A VSL is a crucial component of your marketing strategy to drive engagement, generate leads, and ultimately boost your sales.

What is a video sales letter?

Let’s start with what a video sales letter is not. A VSL is not your full word-for-word sales pitch, and it’s not one of those 10-minute talking head videos that people struggle to finish. Video Sales Letters are a fast way for anyone visiting your website or social media to understand your product or service and if it’s right for their needs. If you find that people are often unclear on the product or mistake it for something else, a VSL will help clear up much of that confusion. When creating a VSL for our clients, we listen to their sales pitch and comb through any marketing content and branding materials available to ensure the video fully aligns with their brand.

A VSL is a 24/7 sales pitch that consistently delivers your value proposition and represents your brand. A narrative is written to address potential objections, highlight key advantages, and build trust with the viewer. This continuous reinforcement of your offering can significantly enhance conversion rates, making it an essential component of an effective online marketing strategy. A well-crafted VSL can drive engagement, generate leads, and ultimately boost sales by providing a persuasive and convenient way for potential customers to learn about your product or service.

Why should my Video Sales Letter be animated?

Animation offers a lot of flexibility for creating a VSL. Videos can be based around characters using the product or service without the need to hire real-life actors to fill those roles. If the product is software, show what it looks like to use specific features and their benefits. Manufacturers use 3D animation to open products up and give a view of the process not possible with traditional photos or videos. We come up with the style and tone of the animation based on the brand.

Why do service-based businesses benefit from VSLs?

VSLs are quick and to the point. By placing a VSL at the top of your website, visitors can immediately understand your services, reducing the time and effort needed to navigate through text-heavy pages. This instant clarity helps make a strong first impression, which is crucial for converting visitors into potential clients.

A well-crafted VSL can significantly enhance the effectiveness of sales calls. When visitors have already watched a VSL and understood the main aspects of your services, they are more likely to engage in meaningful and productive conversations with your sales team. This pre-qualification means that sales calls can focus more on addressing specific questions and closing deals rather than explaining the basics. As a result, VSLs help streamline the sales process, making it more efficient and increasing the likelihood of successful conversions.

Where should I use my video sales letter?

Many companies feature their VSLs on their homepage or a separate landing page to track metrics. They also work well to send before a sales call to have have a more informed conversation. VSL’s can be split up into shorter pieces for social media and used on expo displays.

Video Sales Letter Examples

Pisgah Peaks Ventures- Services Explainer Video

Pisgah Peaks Ventures needed a video for their website redesign. The result is a minute-long video covering their services and the advantages of working with them versus handling all your marketing and SEO projects in-house.

Cannatrol- Product Explainer Video

Cannatrol needed a video explaining the importance of water activity and why their dry, cure, and store system is the best way to handle product post-harvest. The video introduces water activity and illustrates that traditional post-harvest methods focus on incorrect metrics. The second part of the video focuses on the benefits of using Cannatrol.

In need of Video Sales Letter services?

If you need animation services for your Video Sales Letter, look no further than Purely Imagined. We specialize in working with companies to distill their sales pitch into a compelling and engaging video, typically around 60 seconds in length. Our approach ensures that your message is clear, concise, and impactful, capturing the essence of your offering and presenting it in a way that resonates with your ideal customer. We excel in explainer videos, 3D rendering and animated software demos. Contact us today to start creating your VSL.

Conclusion

Utilizing a Video Sales Letter in your marketing strategy can significantly enhance how you communicate with potential customers. By presenting your product or service through a clear, engaging video, you effectively convey your value proposition, making it easier for visitors to understand the benefits and services you offer.