Long sales cycles drain resources and slow your company's growth. The longer the process drags on, the more buyers start to experience decision fatigue. Your sales team becomes frustrated at the never-ending cycle of follow-up meetings without any commitments. Use explainer videos to generate more leads and to free your team up to close more deals.
What is a Saas explainer video?
An explainer video is a short animated video used to promote a service or product. They showcase the key features and benefits of the software in an easy-to-understand format. Our projects often include animated dashboards or user interfaces to demonstrate how the software works. We also use characters to illustrate how the product can address specific problems or improve users' lives. SaaS explainer videos are commonly embedded on landing pages or shared before sales meetings.
How do explainer videos speed up the Saas sales cycle?
Quickly communicate value
An explainer video quickly shows buyers what your SaaS product does and why it's useful to them. A 60-second video demonstrates key features and builds trust in the brand. If your focus is B2B, an explainer video is a great way to grab decision-maker's attention during their often busy days.
Nurture leads and follow-ups
Sending an explainer video to a new lead or follow-up will make sure they have relevant information about the product. The video will reinforce the most important information in a more interesting way than a normal sales demo. It also gives prospects something to refer back to.
Address repetitive questions
Explainer videos can answer common questions that prospects might have, reducing the need for repetitive explanations. This saves your sales team time and allows them to have more qualified meetings.
Sales team training
Sales teams use explainer videos to learn about new products and services. New employees can refer to the video library to learn important information, speeding up the onboarding process.
Easy to share
Explainer videos are easy to share anywhere online. Email links directly to prospects and post the videos on social media for an even wider reach.
What are some best practices for Saas explainer videos?
Here are five things to consider when crafting your explainer video:
1. Define Clear Objectives
Before producing your explainer video, establish clear objectives that align with your sales goals. How will it fit into your buyer journey? Decide if the video aims to address common questions, give a company overview, or highlight key features of your product.
2. Know your audience
Who is the video for? Knowing this helps when writing the script and creating the visuals used throughout. If your product appeals to more than one audience, it would be beneficial to create videos for each buyer persona.
3. Showcase key use cases
Pick the most important use cases to highlight. Use animated software demos to demonstrate how the software works. Clear visuals and simple explanations help convey complex information effectively.
4. Integrate your branding
Ensure that the explainer video aligns with your brand’s identity. Incorporate your branding elements such as logos, colors, and fonts to maintain consistency with other marketing materials. If you use Figma or Adobe Illustrator, we can pull directly from those files when we create your video.
5. Include a strong call to action
End your video with a clear and compelling call to action (CTA). Direct viewers on what steps to take next, whether it’s signing up for a free trial, scheduling a demo, or contacting your sales team. A strong CTA helps in converting interested viewers into potential sales.
Why is storytelling important in SaaS marketing?
Since SaaS products are digital and not physical, they can be challenging to grasp and relate to. By framing the software within a narrative, you transform abstract features into relatable scenarios that show how the product solves real-world problems. This makes the software's benefits clearer and more compelling, humanizes the product, and helps potential customers envision its practical applications. Through storytelling, you create an emotional connection, simplify complex information, and effectively differentiate your brand in a crowded market.
3 Examples of Saas explainer videos
Thatch
Thatch’s explainer video gives the viewer an idea of how simple it is for employers and their employees to set up and use.
Terpli
We worked with Terpli to craft an explainer video that shows store owners the benefits of integrating Terpli’ AI budtender onto their website.
Pistil Data
Pistl Data’s video follows a store owner before and after using their software. Viewers get a clear picture of how the platform will benefit them.
Want to see more examples of software explainer videos?
In need of explainer video services?
We specialize in software explainer videos and animated software demos. We will work with you to create explainer videos that help speed up the sales process and support your team. Contact us today to get started!
Conclusion
Explainer videos speed up the sales cycle and are a great tool for your team. They’re a quick, effective way to present your product to buyers and decision-makers. Contact our team at Purely Imagined to create your explainer video.
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