5 Ways For CPG Brands To Use 3D Renders Right Now

We’ve spoken repeatedly about how great 3D renders are. If you are new to the term, a 3D render is a digital clone of something, in this case, a product. Artists model the product from still photos and add textures to create an indistinguishable match to the real thing. 3D renders have been on the rise in recent years due to their versatility. One model can be the base for endless variations, making them more cost and time-effective than setting up traditional product photography sessions.

One of the best things about 3D renders is that they can fit into your marketing in several ways. They can be used in the usual places, like websites and social media, but they can also be brought out into the world. Below is a list of 5 ways CPG brands are already using 3D renders to help give you some ideas of what can be done with your product.

1. Promo Videos

Promo videos are short animated clips highlighting the product or ingredients. These can be used as in store digital display ads, social media ads, email marketing, or live across your website. Promo videos also make for great trade show display content. Anywhere you need to grab people’s attention and get information across quickly, promo videos are excellent tools.

2. Menu Images

Instead of setting up photo shoots every time there’s a new product or variation, CPG brands use 3D renders to create menu images for Amazon, Shopify, TikTok, Instagram. Any tweaks to packaging, like swapping out labels or changing colors, can be done with new images turned around in a relatively short time compared to traditional photography.

3. Menu Animations

To go one step further from menu images, menu animations are typically five-second clips of the product doing a 360-degree rotation. Menu animations, like photos, can also be quickly adjusted for variations or packaging changes.

4. Infographics

For products that need a little more explanation, infographics are terrific tools. They use a mix of  The product can be featured with benefits, ingredients or any other important marketing info listed around the product in an easy way for people to follow.

5. Trade Show and In-Store Displays

As we mentioned before, promo videos with 3D renders are great for digital display advertising. Other options include visualizing the product being created, telling the brand’s story, or showing the product rotating with the name next to it. When you have a lot of SKUs, it’s also easier to show them with video rather than trying to travel with everything.

In need of 3D rendering services?

Contact us at Purely Imagined. We are experts in 3D modeling, rendering and animation. We work with CPG brands to create promo videos, menu images any other needed marketing materials. Our expertise also includes Explainer Videos and Animated Software Demos. Once the initial models are created, we’re able to make updates as your product line evolves and expands. 

Conclusion

As your business grows, 3D renders are a smart way to stay on top of your marketing. Creating 3D models for your products may seem like a daunting task, but working with a professional team will set you up for success. You'll save on not having to continuously set up photo shoots and don’t have to worry about sending prototype samples out.