Company Values

A story-driven motion design studio amplifying brands with thoughtfully created animations and graphics.

Company History

Starting as two high school friends graduating with film degrees from the School of Visual Arts, Purely Imagined was founded to provide cinema-quality videos to the world. Having honed our storytelling skills in school and on the sets of many NYC productions, we found ourselves in the luxury wedding world. Design filled the air. We learned from award-winning photographs, event designers, and florists; it’s all about the details. We saw beauty in color, shadow, and textures every day.

The Pivot

Life was good. We were working hard and being rewarded for it. Then 2020 flipped the whole world. Purely Imagined was one of those companies that “flipped” along with it. The jobs disappeared, and like the rest of the world, we were left to figure it out. Luckily, during the midst of a tragedy, the smiles never fully went away.

Our power comes from our positivity. We knew there were bigger and better things ahead. When one door is forced shut, and you are faced with an open void of possibility, anything can happen. Organically we turned to our passions of fitness and nutrition. We were producing videos for Instagram.

Allan had the bright idea to create incredible 3D titles to separate us from the rest of the online gym community. From there, we thought, what if we made a fully animated video? In that, Purely Imagined, a Motion Design studio, was born.

Drawing from our roots, we are committed to being story-driven and design-focused. We have taken our core values to the extreme in a vow never to commoditize our services. We are committed to taking on a select number of clients to ensure that every project gets the attention and brain power it deserves. The reason our organization exists is that we saw a need in a specific market. Every video we produce will amplify a brand’s positioning while propelling it forward.

– David, Co-Founder/Producer

Meet The DynamicAwesomeCreativeDedicated Duo

Allan Weck and David Pascaru met in junior year of high school in Advanced Video Production.
They are business partners, gym partners, and best friends.

MEET THE DYNAMIC DUO

Allan Weck and David Pascaru met in junior year of high school in Advanced Video Production.
They are business partners, gym partners, and best friends.

Allan Weck

Co-Founder
Allan Weck is the creative execution side of Purely Imagined. His interest in art began way back in the days of Windows Movie Maker and Microsoft Paint. Today, he uses more complicated programs such as Adobe After Effects and Illustrator, alongside DaVinci Resolve and Blender.Allan stays up to date on the most innovative technologies and art styles. Outside of the studio, he’s probably taking a nap with his cat, Clara Belle, or out enjoying nature. A vegan for over 6 years, he loves finding new plant-based recipes. Allan’s favorite movies are 2001: A Space Odyssey, Spirited Away, and The Garden State.

Visit Allan on LinkedIn

ALLAN WECK
ALLAN WECKCO-FOUNDER
Allan Weck is the creative execution side of Purely Imagined. His interest in art began way back in the days of Windows Movie Maker and Microsoft Paint. Today, he uses more complicated programs such as Adobe After Effects and Illustrator. Alongside DaVinci Resolve and Blender. Allan stays up to date on the most innovative technologies and art styles. Outside of the studio, he’s probably taking a nap with his cat, Clara Belle, or out enjoying nature. A vegan for over 6 years, he loves finding new plant-based recipes. Allan’s favorite movies are 2001: A Space Odyssey, Spirited Away, and The Garden State.

David Pascaru

Co-Founder

David Pascaru is in charge of business development at Purely Imagined. His passion for storytelling evolved at a young age as he was making movies with the neighborhood kids. His professional career started as he rose to a manager role overseeing a team of 6 editors and videographers. Networking has become a big part of his daily life. When he’s not working, David enjoys zipping around town on his moped. You can find him out to dinner with his fiancee Rebecca or playing fetch with their dog Marcy. David’s favorite movies are Moana, The Good, the Bad, the Ugly, and the Marvel franchise.

Visit David on LinkedIn

DAVID PASCARU
DAVID PASCARUCO-FOUNDER
David Pascaru is in charge of business development at Purely Imagined. His passion for storytelling evolved at a young age as he was making movies with the neighborhood kids. His professional career started as he rose to a manager role overseeing a team of 6 editors and videographers. Networking has become a big part of his daily life. When he’s not working, David enjoys zipping around town on his moped. You can find him out to dinner with his fiancee Rebecca or playing fetch with their dog Marcy. David’s favorite movies are Moana, The Good, the Bad, the Ugly, and the Marvel franchise.

Allan Weck

Co-Founder

Allan Weck is the creative execution side of Purely Imagined. His interest in art began way back in the days of Windows Movie Maker and Microsoft Paint. Today, he uses more complicated programs such as Adobe After Effects and Illustrator, alongside DaVinci Resolve and Blender.

Allan stays up to date on the most innovative technologies and art styles. Outside of the studio, he’s probably taking a nap with his cat, Clara Belle, or out enjoying nature. A vegan for over 6 years, he loves finding new plant-based recipes. Allan’s favorite movies are 2001: A Space Odyssey, Spirited Away, and The Garden State.

Visit Allan on LinkedIn

ALLAN WECK
ALLAN WECKCO-FOUNDER
Allan Weck is the creative execution side of Purely Imagined. His interest in art began way back in the days of Windows Movie Maker and Microsoft Paint. Today, he uses more complicated programs such as Adobe After Effects and Illustrator. Alongside DaVinci Resolve and Blender. Allan stays up to date on the most innovative technologies and art styles. Outside of the studio, he’s probably taking a nap with his cat, Clara Belle, or out enjoying nature. A vegan for over 6 years, he loves finding new plant-based recipes. Allan’s favorite movies are 2001: A Space Odyssey, Spirited Away, and The Garden State.

David Pascaru

Co-Founder

David Pascaru is in charge of business development at Purely Imagined. His passion for storytelling evolved at a young age as he was making movies with the neighborhood kids. His professional career started as he rose to a manager role overseeing a team of 6 editors and videographers. Networking has become a big part of his daily life. When he’s not working, David enjoys zipping around town on his moped. You can find him out to dinner with his fiancee Rebecca or playing fetch with their dog Marcy. David’s favorite movies are Moana, The Good, the Bad, the Ugly, and the Marvel franchise.

Visit David on LinkedIn

DAVID PASCARU
DAVID PASCARUCO-FOUNDER
David Pascaru is in charge of business development at Purely Imagined. His passion for storytelling evolved at a young age as he was making movies with the neighborhood kids. His professional career started as he rose to a manager role overseeing a team of 6 editors and videographers. Networking has become a big part of his daily life. When he’s not working, David enjoys zipping around town on his moped. You can find him out to dinner with his fiancee Rebecca or playing fetch with their dog Marcy. David’s favorite movies are Moana, The Good, the Bad, the Ugly, and the Marvel franchise.
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